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Wildly Exaggerated: This Pepsi Brought to You by Coke

Sunday, January 15, 2012

This Pepsi Brought to You by Coke

Good news, everybody! Internet advertising is still insanely creepy! Case in point: I decided a few weeks ago that I might like to take a little vacay in sunny (not really) San Francisco. So whenever I've had a little down time on the ol' laptop, I've been playing around with airfares, hotel selections, etc., trying to decide if/when I might want to go. I figure that's probably why I saw this ad on one of my favorite not-my-blogs:

Firstly, this irritates me because I am still such a naive moron that when I first saw it, I thought, "Oh wow! It's kismet! I want to go to San Francisco, and here's Delta, practically TELLING me to go to San Francisco!" Then I remembered that The Internet (aka multinational internet and software corporation Google) is always watching my every move, and has essentially done away with kismet and coincidence in the 21st century. Nothing is ever "a sign" anymore. It's just "proof that Delta paid Google some money so Google would slip them a sheet of paper in a back alley that said 'Kimberly Welsh wants to go to San Francisco'". How depressing.

It also irritates me because HELLO?!?! What is being advertised? When I see a tailor-made ad, I expect to see some sort of special offer or discount! Is it really supposed to be news to me that Delta flies to San Francisco, bearing in mind that I have recently searched the Delta website on more than one occasion to ascertain the departure times and airfares for said flights? I already know you go to San Francisco, people. I'm not going with you until you give me a good reason.

But my absolute favorite part is the tiny tiny print at the bottom. You could enlarge the screenshot to see it, or you could just take my word that it says "Travel may be on other airlines". Obviously they're referring to codesharing here, and in 2012, I doubt anyone is surprised by this clause. I just enjoy the contrast between that and the much larger font at the top. It reads "FLY DELTA TO SAN FRANCISCO", but what it really means is "FLY WHOEVER YOU WANT TO SAN FRANCISCO, BUT BE SURE TO PAY US!"

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